The Chief Economist: The economy is about to turn around

Although times are still tough, businesses are more optimistic about the future, a new survey shows. ”It could be an indication that things will soon turn,” says Sven-Olov Daunfeldt, chief economist at Swedish Enterprise.

In the current recession, many companies are fighting for their survival and this can be seen, among other things, in an increased number of bankruptcies, increased notices and rising unemployment. But in Svenskt Näringsliv’s survey, the Business Panel, an increased faith in the future is noticeable.

  • When we ask the companies about their expectations about the future, we see that there has been a turnaround and they are much more optimistic about the future now than they have been before, says Sven-Olov Daunfeldt, Chief Economist at Svenskt Näringsliv.

According to the business panel, among other things, the risk of notice has decreased. By the end of 2023, 28 percent of companies stated that there was a risk that they would need to notify staff within the next six months. Now it has dropped to 20 percent.

In addition, the same positive trend can be seen when it comes to labor hoarding, that is, when companies have more staff than they actually need in the short term. 30 percent of companies stated at the end of last year that they had more staff than they needed, now that figure is down to 23 percent.

  • If you ask about the companies’ expectations for the future, they are basically at a normal level now. It could be an indication that things will turn around soon.

There are also positive signals on the labor market. For example, when it comes to expectations about the number of employees a year from now, the figure lands at 12 percent when you look at the net total, i.e. the percentage of companies that believe in an increase minus the percentage that believe in a decrease. When the companies assess the need to hire compared to 12 months ago, the figure lands at minus 6 percent.
But at the same time, times are still tough. Apart from the pandemic, investments have not been this low since the financial crisis in 2009, according to measurements from Swedish Enterprise. The net number in terms of how companies’ investments have developed over the past year is negative (minus 5). But expectations around investments are expected to increase in a year’s time, the net figure of 7 percent shows. Sven-Olov Daunfeldt believes that the fight against inflation is over and that companies’ positive faith in the future depends on the Riksbank’s interest rate cut.

  • We saw quite quickly that the situation became more optimistic after the Riksbank announced at the beginning of spring that they intended to start with interest rate cuts. The companies see that there may be further interest rate cuts and this instills hope that the economy will turn around.

But even if the companies see a light at the end of the tunnel, it is still uncertain when the economy will turn around, he believes.

  • There is a lot of psychology in economics and the companies believe that things will get better and they start to invest more and the economy will also turn around. Our surveys show that companies have become more optimistic and this is usually a sign that the economy is about to turn around.
    Although the pandemic, the war in Ukraine and a recession have hit many companies hard, it has not affected their faith in the future negatively, he believes.
  • Many companies have had an extremely tough time, but I believe that it has not negatively affected the companies’ view of the future. Entrepreneurs are generally positive people who prepare themselves for crises and they try to see opportunities in everything.

However, policy has changed as a result of the crises and there is now a greater focus on temporary measures, he believes.

  • We have seen a lot of crisis politics and we have to get rid of that. It is not good, but we have to let the market work by itself. Firms that are not productive must be driven out of the market and replaced by other firms that are more productive and more competitive.
  • That’s how we get the economy to work well and that’s how we get growth and productivity.

The absolutely most important thing going forward is to use Sweden’s state finances to invest in, among other things, infrastructure and to create a better functioning labor market so that companies can hire the skills they demand, he believes.

  • Now politics needs to create the conditions for us to get a stronger growth force in the Swedish economy so that we can get higher growth and productivity in the Swedish business life.
  • The skills crisis is still a huge problem, even though we are now in a recession. Now we have to invest in making the companies grow.

Three Quick Ones – Jehan Perinpanayagam

Jehan Perinpanayagam plays a central role in Sri Lankan business and in strengthening trade relations with the Nordic countries. He is the President of the Sri Lanka Nordic Business Council and the chairman of SLASSCOM (Sri Lanka Association for Software and Services Companies) which brings together a growing number of members. He has been with John Keells Group, Sri Lanka’s largest business conglomerate, for nearly 30 years. Since 2005 he is the CEO of its subsidiary Infomate.

Located just south of a market giant, how does Sri Lanka compete?

We don’t compete, we co-operate. We talk about India+1. The respective strengths of our offerings are different. India is ideally suited for very large projects, whereas for more niche projects Sri Lanka is better suited. Diversifying risk across multiple countries is becoming increasingly important in a geopolitically complex and turbulent world. Sri Lanka’s IT/BPM industry offers some of the best and most cost-effective talent. For example, Swedish software company IFS has 2,000 employees in Sri Lanka. There are several other companies in the IT / BPM space from Sweden, Norway and across Europe that have established delivery centers or partnerships in Sri Lanka. Many emphasize quality and innovation as key factors.

What are the main lessons learnt from the pandemic?

The pandemic was a challenge for all of us. In Sri Lanka, we have emerged with some valuable lessons which will strengthen us. Digitalization took big steps forward, both during the pandemic and afterwards. At the same time, risk thinking became more sophisticated with an increased focus on security. We also learnt to take advantage of the fact that we work in a different time zone from many of our clients and partners. Working from any geographical location became a matter of course and a new normal in the post pandemic world. People are more comfortable with working across borders and accessing talent globally.

How can trade relations between Sri Lanka and Sweden develop?

Sweden and the rest of the Nordic region, along with the US, UK, Australia and the Middle East, are key markets for Sri Lanka’s IT / BPM sector. We recognize that we have a job to do to raise awareness of what Sri Lanka can offer. Therefore, co-operation with the SSLBC is key, as well as with chambers of commerce at national and regional level. We would welcome online and in-person meetings including inward missions and matchmaking. Industry and financial analysts have a growing role in this work through their in-depth analyses that contribute to sophisticated knowledge dissemination. We welcome visits from analysts and journalists and those keen to understand firsthand Sri Lanka’s fast-growing IT/BPM sector, world class talent and partnership opportunities.

India Ocean Rim Association (IORA) Business Conclave – 2024”

India Ocean Rim Association (IORA) Business Conclave – 2024” will be  held   from 28th to 29th May 2024 at the Shangri-La Colombo, Sri Lanka.

The Conclave will focus on bringing potential Investors including business partners to Sri Lanka in  Agriculture, Renewable Energy,  ICT, Logistics, SME & Women Empowerment and Tourism.   

The two-day event will feature a Strategic Networking Reception on the 28th May and Panel Discussions and Breakout Sessions followed by B2B meetings on 29th May on selected topics as per the IORA Charter on “Sustainable Development”.  Field visits upon request of the delegates will be organised on 30th May, 2024. A Brochure is attached herewith.

The Business Conclave will be organized by the Ceylon Chamber of Commerce with   the Ministry of Foreign Affairs, Board of Investment of Sri Lanka, the Department of Commerce and the Sri Lanka Export Development Board.

Sri Lankan Airlines has offered to all participants and accompanying persons up to 10% discount on Economy Class airfare and up to 15% discount on Business Class airfare.

Online registration/payment facility could be accessed via :

www.ioraconclave.lk  

ADB Outlook

ADB Forecasts Developing Asia and the Pacific’s Economy to Grow 4.9% in 2024
Developing economies in Asia and the Pacific are forecast to expand this year as the region continues its resilient growth amid robust domestic demand, according to ADB’s flagship economic report.Policymakers, however, should monitor several risks. Escalating conflicts and geopolitical tensions could disrupt supply chains and amplify commodity price volatility. Uncertainty about US monetary policy, property market stress in the People’s Republic of China, and the effects of adverse weather are other challenges for the region

Three Quick Ones -Daniel Hörnqvist CEO Frank Dandy

3 quick questions to Frank Dandy about moving production to Sri Lanka

Since 2017, Daniel Hörnqvist has been the CEO of the Swedish fashion brand Frank Dandy. When he took over, he brought with him extensive experience from e-commerce and the outdoor market. This included responsibility for the launch of the e-commerce brand Bikester in the Nordic region in 2013. In 2015 he took on a position as board member at Frank Dandy before moving on to an executive role. One of the most important decisions in recent years for Frank Dandy has been to move manufacturing to Sri Lanka.

What is Frank Dandy’s market position?

We address a clearly defined target group between 20 and 30 years of age outside the metropolitan areas. The target group has a desire to achieve high personal goals and we provide secret superpowers to enable that. This promise permeates all our communication, not at least the visual. We are mainly present in the Nordic region and work with the same brand position in all geographical markets. A solid sustainability practice is also extremely important to us, especially from an employer brand perspective. Frank Dandy is affiliated with the initiative Better cotton and we only use recycled polyester in our swimwear. I would also like to mention our ownership program for our employees.

Why did you move manufacturing to Sri Lanka?

The decision to move manufacturing from China was made with the experience of the pandemic and in light of Russia’s war of aggression against Ukraine. We needed to increase our geopolitical preparedness. I had met lot of positive mentioning about manufacturing in Sri Lanka and as well had my own personal experience from a surf trip a few years earlier. Since the move to Sri Lanka, our experience has been consistently positive. The Sri Lankan manufacturing industry is technically advanced, and we can follow the manufacturing of our products in real time from Sweden. The Sri Lankan manufacturing industry’s sustainability ambitions are high, both in terms of renewable electricity use and in the development of sustainable wastewater systems from production. The country is buzzing with growth and the high level of education is evident in everything.

What has the membership of the Sweden-Sri Lanka Business Council meant?

The membership was an incredible door opener when we were in the process of evaluating whether to move manufacturing to Sri Lanka. It helped us build relationships that I don’t think would have been possible otherwise. To spread our risks, we moved our manufacturing gradually and without the support of the SSLBC it would have been much more complicated.