Sri Lanka’s tourism sector, as with many other industries, hit rock bottom with the successive impacts of the Covid-19 pandemic and the economic crisis. Analogous to a half-cut tree trying to sprout leaves and grow, the tourism sector underwent a recovery phase last year.
At present, with comprehensive 360-degree promotional campaigns being implemented by the Sri Lanka Tourism Promotion Bureau (SLTPB) and a significant number of tourists arriving on the island, an opportunity has arisen for the nation in the field of medical tourism.
According to the Sri Lanka Tourism Development Authority (SLTDA), the percentage of tourists visiting Sri Lanka for health/ayurvedic treatment in relation to overall monthly arrivals over the past six months shows positive growth.